Hi, I’m Dani β€” an independent Creative / Art / Design director kickin’ it in Brooklyn. I work with in-house brand teams and clients on design strategy, brand systems, brand marketing, campaigns, and copy.

I've been a part of great teams like the Oscar Health brand team, Stink Studios NY, the Intercom Brand Studio, and Vox Media. Freelance clients include Webflow, Our Place, Impossible Foods, and more.

I have a BFA in graphic design from RISD, I recently wrote a kids' book, and I highly respect good people and bad puns.

🎈 dlbalenson@gmail.com
instagram β€” twitter β€” sketchbook
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Interview with Interface Lovers β€” Essay for Desk Lunch β€” Conversation with 99u β€” Weekend with AIGA Eye on Design

This site is made from scratch with help from SuperHi and typeset in GT Eesti. All work Β© Dani Balenson 2022 - forever.

Dani Balenson

Seder is the focal point of the Passover holiday. It’s a time to gather friends, family, and strangers, recount the Exodus story, and eat a whole lot of food – sans leavened bread. It's become an annual and beloved proejct of mine to host a Seder and make a Haggadah for the evening. While one of the most fun aspects of this project has consistently been writing the copy and cracking jokes, the best part is really seeing how the text helped facilitate a roller coaster of a conversation throughout the night.

Most iterations are available for purchase here

2017's haggadah featured a different pattern on each cover, inspired by the weaving, back-and-forth nature of a long conversation.Seder co-host and food stylist: Minali Chatani. Check it out on FPO.vvv

2018's haggadah was designed to be written in and doodled on, since with this particular group of people it was bound to be a long time talking before getting to the meal.

2019's haggadah emphasized the order of the meal as a structural element.

2020's haggadah was a PDF designed for Pandemic Seder. It's formatted to fit on a screen with a Zoom call or Google Hangouts situated next to it.

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