Hi, I’m Dani β€” an independent Creative / Art / Design director kickin’ it in Brooklyn. I work with in-house brand teams and clients on design strategy, brand systems, brand marketing, campaigns, and copy.

I've been a part of great teams like the Oscar Health brand team, Stink Studios NY, the Intercom Brand Studio, and Vox Media. Freelance clients include Webflow, Our Place, Impossible Foods, and more.

I have a BFA in graphic design from RISD, I recently wrote a kids' book, and I highly respect good people and bad puns.

🎈 dlbalenson@gmail.com
instagram β€” twitter β€” sketchbook
shop πŸ‘€ shop 🀠 shop ‼️ shop

Interview with Interface Lovers β€” Essay for Desk Lunch β€” Conversation with 99u β€” Weekend with AIGA Eye on Design

This site is made from scratch with help from SuperHi and typeset in GT Eesti. All work Β© Dani Balenson 2022 - forever.

Dani Balenson

Intercom's visually disperse brand needed to define itself to customers in a cohesive voice, without losing it's charm. The brand team worked closely with Instrument to craft and implement an identity centered around a solidified brand promise - faster growth through better relationships. This included a new visual system, illustrations + animations that reflect the turnkey magic of using Intercom, a narratively intentional way of displaying product interactions, photography that champions actual customers, a confident new voice + tone, as well as a componentized marketing site built on a new CMS. As ever, this was a team effort that every person involved had an impact on.

Role: In-house Design Lead
Agency partner: Instrument. Animation partner: Yeah Haus & Brent Clouse.
Whole dang Intercom team: Brooks Chambers, Elizabeth Gilmore, Kyle Benson, Carly Wright, Mika Kunisaki, Jason Yim, Kelly Carpenter, Olenka Malarecka, Chelsea Spratling, Steven Petryk, Matt Zaso, Kayleigh Foley, YinYin Guo, Todd Royal, PMM, and Executive Team.

Put your eyeballs on it here

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