Hi, I’m Dani — an independent Creative / Art / Design director kickin’ it in Brooklyn. I work with in-house brand teams and clients on design strategy, brand systems, brand marketing, campaigns, and copy.

I've been a part of great teams like the Oscar Health brand team, Stink Studios NY, the Intercom Brand Studio, and Vox Media. Freelance clients include Webflow, Our Place, Impossible Foods, and more.

I have a BFA in graphic design from RISD, I recently wrote a kids' book, and I highly respect good people and bad puns.

🎈 dlbalenson@gmail.com
instagram — twitter — sketchbook
shop 👀 shop 🤠 shop ‼️ shop

Interview with Interface Lovers — Essay for Desk Lunch — Conversation with 99u — Weekend with AIGA Eye on Design

This site is made from scratch with help from SuperHi and typeset in GT Eesti. All work © Dani Balenson 2022 - forever.

Dani Balenson

Visionary is a typeface designed for the American Visionary Art Museum located in Baltimore, Maryland. AVAM collects works by artists with an innate creative vision and no formal artistic training, which gives the museum a vibrant, alive, and eclectic atmosphere. I channeled AVAM’s vibe into a typeface by using jaunty gesticulated forms, a chunky weight, and slanted edges that make the letters feel in conversation with each other — much like the work in the museum.

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