Hi, I’m Dani — a multi-interested designer, writer, and creative director kickin’ it in Brooklyn. Currently, I'm a Brand Creative Director at Headspace.

I have over ten years experience working with in-house brand teams and independent clients leading design strategy, brand identity, brand marketing, creative campaigns, art direction, and copy.

I've been a part of the wonderful teams at Oscar Health, Stink Studios NY, Intercom, and Vox Media. Freelance clients include Airbnb, Impossible Foods, Webflow, Gem, Our Place, and more.

I have a BFA in graphic design from RISD, I recently wrote a kids' book, and I highly respect good people and bad puns.

🎈 danibalenson@gmail.com
instagram — twitter — sketchbook
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Interview with Interface Lovers — Conversation with 99u — Weekend with AIGA Eye on Design

All work © Dani Balenson 2024 - forever.

Dani Balenson

The "...or you could use Intercom" campaign is Intercom's first out-of-home marketing campaign, that ran on billboards along the Bay Bridge, Youtube spots, the Montgomery BART station in San Francisco, and the Austin-Bergstrom Airport. The campaign focuses on a bad way/good way visual motif to speak to the value that Intercom brings to sales and marketing teams, and has fun doing it. We strategized, copy wrote, designed, produced, photographed, and shipped everything in house - each person involved played a vital role in making Intercom's first campaign a success.

Role: Designer, Art Director
Intercom Brand Team: Kyle Benson, Jason Yim, Chelsea Spratling, Justin Pervorse, Carly Wright, Stewart Scott-Curran, Brooks Chambers and Lily Wang
Photography in collaboration with Anna Alexia-Basile and Jason Yim

The campaign directs viewers to a landing page that summarizes Intercom's benefits for sales and marketing

Kyle Benson directed the Youtube spots that can be watched here. If you're curious about the process, look here.

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