Hi, Iโ€™m Dani โ€” a multi-interested designer, writer, and creative director kickinโ€™ it in Brooklyn. Currently, I'm a Brand Creative Director at Headspace.

I have over ten years experience working with in-house brand teams and independent clients leading design strategy, brand identity, brand marketing, creative campaigns, art direction, and copy.

I've been a part of the wonderful teams at Oscar Health, Stink Studios NY, Intercom, and Vox Media. Freelance clients include Airbnb, Impossible Foods, Webflow, Gem, Our Place, and more.

I have a BFA in graphic design from RISD, I recently wrote a kids' book, and I highly respect good people and bad puns.

๐ŸŽˆ danibalenson@gmail.com
instagram โ€” twitter โ€” sketchbook
shop ๐Ÿ‘€ shop ๐Ÿค  shop โ€ผ๏ธ shop

Interview with Interface Lovers โ€” Conversation with 99u โ€” Weekend with AIGA Eye on Design

All work ยฉ Dani Balenson 2024 - forever.

Dani Balenson

Seder is the focal point of the Passover holiday. Itโ€™s a time to gather friends, family, and strangers, recount the Exodus story, and eat a whole lot of food โ€“ sans leavened bread. It's become an annual and beloved project of mine to host a Seder and make a Haggadah for the evening. While one of the most fun aspects of this project has consistently been writing the copy and cracking jokes, the best part is really seeing how the text helped facilitate a roller coaster of a conversation throughout the night.

Most iterations are available for purchase here

2017's haggadah featured a different pattern on each cover, inspired by the weaving, back-and-forth nature of a long conversation.Seder co-host and food stylist: Minali Chatani. Check it out on FPO.

2018's haggadah was designed to be written in and doodled on, since with this particular group of people it was bound to be a long time talking before getting to the meal.

2019's haggadah emphasized the order of the meal as a structural element.

2020's haggadah was a PDF designed for Pandemic Seder. It's formatted to fit on a screen with a Zoom call or Google Hangouts situated next to it.

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