Hi, I'm Dani - a designer kickin' it in Brooklyn by way of San Francisco and Baltimore. You can catch me directing design with the Brand team at Oscar Health, as well as taking on select side projects from my desk at home. I've been a part of great teams, like Stink Studios NY, the Intercom Brand Studio, and Vox Media. I graduated from the graphic design dept. at RISD, I recently opened a *shop*, and I highly respect good people and bad puns.

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Interview with Interface Lovers — Essay for Desk Lunch — Conversation with 99u — Weekend with AIGA Eye on Design

This site is made from scratch with help from SuperHi and typeset in GT Eesti. All work © Dani Balenson 2019 - forever.

Dani Balenson

Oscar started as the easy-to-understand health insurance for every freelancer in New York. As the company grew, expanding to a national network and deepening it's tech, its brand strategy and visual identity needed to grow as well. The brand team worked closely with pals at Franklyn to build a brand that resonates with members of all ages, locations, + languages, and is vibrantly human within the humdrum health insurance industry. This includes an illustration style showing real people with real emotion, a color palette that extends from marketing to product, typefaces that can deliver hard news along with good news, and a lifestyle photoshoot that highlights care.

Agency partner: Franklyn. Illustrations: Tess Havas. Brand photography: Kyle Johnson.
Oscar team: Cat Lee, Kate Apostolou, Topher Lorette, Libby Denault, David Mikula, Craig Damrauer, Carmela Ciuraru, Jonathan Wilson.
Franklyn team: Ashley Van Belle, Michael Freimuth, Tess Havas.
Role: In-house Design Director