The "...or you could use Intercom" campaign is Intercom's first out-of-home marketing campaign, that ran on billboards along the Bay Bridge, Youtube spots, the Montgomery BART station in San Francisco, and the Austin-Bergstrom Airport. The campaign focuses on an bad way/good way visual motif to speak to the value that Intercom brings to sales and marketing teams, and has fun doing it. We strategized, copy wrote, designed, produced, photographed, and shipped everything in house - each person involved played a vital role in making Intercom's first campaign a success.
Role: Designer, Art Director
Team: Kyle Benson, Jason Yim, Chelsea Spratling, Justin Pervorse, Carly Wright, Stewart Scott-Curran, Brooks Chambers and Lily Wang
Photography in collaboration with Anna Alexia-Basile and Jason Yim.
The campaign directs viewers to a landing page that summarizes Intercom's benefits for sales and marketing
Kyle Benson directed the Youtube spots that can be watched here. If you're curious about the process, look here.