Hi, I'm Dani - a designer kickin' it in San Francisco by way of Brooklyn and Baltimore. Currently, I'm a Senior Designer at the Intercom Brand Studio and freelancing on the side. Previously, I worked at Established NYC and Vox Media. I graduated from the graphic design dept. at RISD, I recently opened a *shop*, and I highly respect good people and bad puns.


Interview with Interface Lovers — Essay for Desk Lunch — Conversation with 99u — Weekend with AIGA Eye on Design

This site is made from scratch with help from SuperHi and typeset in GT Eesti. All work © Dani Balenson 2018 - forever.

Dani Balenson

The "...or you could use Intercom" campaign is Intercom's first out-of-home marketing campaign, that ran on billboards along the Bay Bridge, Youtube spots, the Montgomery BART station in San Francisco, and the Austin-Bergstrom Airport. The campaign focuses on a bad way/good way visual motif to speak to the value that Intercom brings to sales and marketing teams, and has fun doing it. We strategized, copy wrote, designed, produced, photographed, and shipped everything in house - each person involved played a vital role in making Intercom's first campaign a success.

Role: Designer, Art Director
Team: Kyle Benson, Jason Yim, Chelsea Spratling, Justin Pervorse, Carly Wright, Stewart Scott-Curran, Brooks Chambers and Lily Wang
Photography in collaboration with Anna Alexia-Basile and Jason Yim.

The campaign directs viewers to a landing page that summarizes Intercom's benefits for sales and marketing

Kyle Benson directed the Youtube spots that can be watched here. If you're curious about the process, look here.

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