Intercom's visually disperse brand needed to define itself to customers in a cohesive voice, without losing it's charm. The brand team worked closely with Instrument to craft and implement an identity centered around a solidified brand promise - faster growth through better relationships. This included a new visual system, illustrations + animations that reflect the turnkey magic of using Intercom, a narratively intentional way of displaying product interactions, photography that champions actual customers, a confident new voice + tone, as well as a componentized marketing site built on a new CMS. As ever, this was a team effort that every person involved had an impact on.
Role: In-house Design Lead
Agency partner: Instrument. Animation partner: Yeah Haus & Brent Clouse.
Whole dang Intercom team: Brooks Chambers, Elizabeth Gilmore, Kyle Benson, Carly Wright, Mika Kunisaki, Jason Yim, Kelly Carpenter, Olenka Malarecka, Chelsea Spratling, Steven Petryk, Matt Zaso, Kayleigh Foley, YinYin Guo, Todd Royal, PMM, and Executive Team.
